OVER THE past decade we’ve seen many books that challenge in one way or another the conventional notions of what motivates us and how we make decisions.

SHAUN SMITH and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the successful format of many business books: get a range of corporate leaders to tell you how they do it so the rest of us can replicate their DNA.

JOHN HEGARTY doesn’t sit on fences. He says what he means and manifestly means what he says. In a business notoriously prone to compromise and equivocation his feisty honesty helps explain his success.

Prasad Narasimhan considers how the explosion of innovation in India can take the next step to become thriving brand ideas

Austerity has prompted widespread shifts in behaviour away from the frothy consumerism of the Noughties.

The Brand Learning WheelTM is a simple model to help organisations appreciate what building marketing excellence requires in practice and helps them prioritise the core capability drivers

Since the 1970s, many consumer goods companies have been moving brands towards global propositions, but this is rarely appropriate for brands embedded in the cultures of individual countries.

Every day, marketers and their agencies devise their next big digital marketing programme: the websites will be visited by millions, their iPhone app will rise to the top of the Apple store, and videos will go viral.

Definitions of ‘creativity’ are elusive.

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of integrated communication strategies.