Companies find it hard to co-operate. They should try harder.

Terry Tyrrell argues that the mismatch of cultures and failure to examine brand fit lies at the root of the problem with strategies of many mergers and acquisitions. A more prominent role for marketing in the due diligence would help

Successful entrepreneur Luke Johnson acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips on how to identify, and make the most of, potential

Marketers need more boardroom credibility. Ruth Saunders advises on how to improve performance

Jeremy Bullmore says we shouldn’t worry if people are sceptical about marketing, it’s scepticism about the police that should concern us

When is a consumer durable not a consumer durable? The answer, of course, is when it’s an indispensable status symbol that just happens to double-up as something useful.

Writing a book is not easy but the one I have just finished was particularly hard. It started out as such a simple idea. Like all marketing people, I have used different ideas, tools and concepts throughout my career.

The baying and mooing of marketing sacred cows being slaughtered can be heard emanating from the pages of Professor Byron Sharp’s book How brands grow: what marketers don’t know.

In the article ‘Storytelling in a virtual world’ (Market Leader, Quarter 3, 2011), Julian Saunders argues that the decline of advertising is endangering the storytelling that brands such as Orange and Nescafé have historically use

The annual festival of creativity is an indicator for the state of the global economy and the state of marketing communications