A PARADOX exists in becoming a marketing leader: the more senior you get, the less your time is spent actually doing pure marketing.

1 Lightning can contain enough energy to boil eight million cups of tea. 2 Wearing a white lab coat helps you perform better in tests.

The best advice I ever got… Make sure you are clear, not only on your strategy and tactics, but also your objectives and what you are actually trying to achieve – the ‘why’ - and then communicate this well.

Most people in marketing or marketing services tend to find their jobs interesting and enjoyable and consider the question in the headline absurd.

Rory Sutherland explains why it is easier to change behaviour by using simple rules than by using rational argument

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.

Brands that mess up in the US must understand the American public to regain trust, advises Allyson Stewart-Allen

Melanie Howard describes how the modern world of illusion and image is driving people to seek a more authentic reality

Winston Fletcher believes that marketing is both misunderstood and undervalued. In this article, he spells out the benefits that marketing provides as the major player at the pivotal interface between supply and demand.

Jon Alexander accuses marketing of sleepwalking society towards a precipice and believes marketers need to think more about the wider impacts of their work.