Empower

Revolutionary return from clicks to bricks

Retail occupancy levels are at an all time low as out-of-town centres and online shopping boom. Will bricks and mortar retailing truly be replaced by the online experience, leaving town centres deserted?
Read Now

How to shoot yourself in the credibilities

WARNING: If controversial recommendations are to be taken seriously, they need to come from a credible source, says Jeremy Bullmore
Read Now

Value: do you add or extract?

In the June issue of Market Leader, Hugh Davidson identified banks and other sectors as value extractors.
Read Now

What really makes capitalism work

 In his excellent article, ‘Only consumers can make capitalism work’ (Market Leader, June 2012), Hugh Davidson raised a number of interesting points in relation to the future of capitalism following the financial crisis.
Read Now

Applying spreadsheet maths to consumer behaviour is folly

Max Planck, the German theoretical physicist, had a friend who was an economist. “Why don’t you turn your mind to economics, Max?” the friend once asked. “I couldn’t,” he replied. “The maths is too difficult.”
Read Now

Can marketing muscle make us lean?

The waistlines of the West are getting larger, with increasing numbers of people in the US, UK and Australasia described as clinically obese.
Read Now

Out-behaving the competition

David Jones describes the evolving social landscape in which companies and brands will operate. Good behaviour will be required by more discerning consumers, placing demands on companies never previously experienced.
Read Now

Only consumers can make capitalism work

Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism a model in which everyone had a stake and guard again
Read Now

Why brand marketing needs a relaunch and how to do it

Martin Glenn, CEO Birds Eye Iglo Group dicusses why brand marketing needs a relaunch and how to do it. 
Read Now

The pursuit of happiness

Vincent Rousselet observes that a growing body of literature is devoted to the measurement of human happiness in addition to the traditional economic metrics.
Read Now