Ever had a boss who habitually seizes on something another business is doing and says:“Should we be doing that?”   Social media is causing the same insecurity

When you think of the fashion industry, leggy models, fast and fickle trends, and the latest ‘it’ bag may come to mind. But when you look closely at the business of fashion, you see that one of its leading icons uses basic branding principles to engage her consumers in innovative ways...

On 6th November 2012 Barack Obama was re-elected into the White House.

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths.

New services are trying to reconcile consumers’ urge to avoid risk with their longing for adventure. Melanie Howard explains the world of the curated experience.

Studies in human psychology have found that if we are told something through narrative, we are more likely to relate to the message, absorbing it further and remaining engaged from start to finish.

D is for dialogue…and daemons. Remember that writing is like talking, because if you’re not writing for someone else, why will they want to read it?

‘Social media’ and ‘social media marketing’ have widely become seen as synonymous. But our adherence to traditional marketing ways of thinking hampers our ability to see the true scope of social media, says Robin Houghton

Capturing the essence of a nation is the challenge for governments aiming to market their countries’ strengths.

1. Argentinian footballer Claudio Caniggia’s wife has registered her children as trademarks – protecting 17 versions of their names for use on future products from cleaning sprays to toiletries and shoes.