I am a member of the elite. Well, according to the BBC’s Great British Class Survey, I am.

Imagine two people, one on either side of a canal. The first one shouts across: 'How do I get to the other side?' The second one shouts back: 'You are on the other side!'

Globalisation is currently the subject of much debate. One argument, set out by François Bourguignon in The Globalisation of Inequality, is that globalisation must still be seen as the central, immutable force of the 21st century, albeit one that is bringing with it new patterns of inequality and the necessity of individual entrepreneurship.

Procurement has become a dominating force in marketing services and many question whether it is healthy for decisions on creative work to be too heavily influenced by price.

‘Ish’ is the name for consumers’ ever-growing insistence on freedom and flexibility, from shorter mobile contracts to try-before-you-buy homes.

In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets. He argues that Western companies risk losing

Consumer marketers know that brand is the key influencer of customer choice, creating loyalty, attracting, motivating and retaining talent.

Judie Lannon, Editor of The Marketing Society’s quarterly journal Market Leader, asks are there too many iconic brands?

For those of us who started working in marketing BZ (that is, Before Zuckerberg), it is striking to see how social influence has grown to become so important an issue for marketers and their research and comms partners.

When brands buy the rights to the Olympic Games, they gain the opportunity to engage with the passions of at least half the world’s population (1).