When it comes to engagement, brands could learn a lot from the principal tenets of Islam.

The Capsicum Group’s research report, featured in the January 2013 issue of Market Leader, painted a bleak picture of B2B marketing.

Yet again, the internet presents legislators and regulators with problems that were never foreseen in pre-digital times.

“The real profit ultimately earned from a business is simply the realisation of relative advantage” – Kenneth Simmonds

How brand loyalty could either be enhanced or diminished in the digital transition.

In this extract from Business is Beautiful, a collection of case histories in five categories – integrity, curiosity, elegance, craft and prosperity – Tony Allen and Nick Liddell look at an unusual Dutch bank,

Brands are beginning to question whether just knowing their consumer is enough to differentiate them.

There is exciting growth potential for ethnic brand owners working with marketing and advertising agencies.

Amazon aspires to be “Earth’s most customer-centric company”. Numerous mission statements are sprinkled with customer focus. Yet the brands we most admire are much more than customer-led. 

Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is dead.