Customers don’t care about technologies. They care about the experience that brands give them, on and offline. But to deliver that experience brand owners must embrace existing and emerging technologies.

Personification, humanisation, consumer relationship marketing. Brands are increasingly exploring new ways to connect with consumers by developing relationships that persist beyond the immediate transaction.

The antecedents of one of the Future Foundation’s favourite new trends, the Power of Quiet, are various and heavily intertwined, like the roots of a well-established plant that has just bloomed spectacularly after several years without flowers.

It’s 6pm and the Plaza Grande – or Main Square – in Mérida, the capital of Yucatan, is teeming with people enjoying the cool evening air.

Almost every ITSMA member company (which includes top technology, professional services and telecom providers) is engaged in the critical marketing activity of thought leadership.

Earlier last year, Prime Minister David Cameron shared his views on youth aspiration. 'If you ask children in the UK…' he observed, '…all they want to be is pop stars and footballers.'

There’s a full page colour advertisement for Guernsey in some of the Sunday magazines at the moment.

Narrowing down the best things Jeremy Bullmore has ever said will never be easy – but among his finest aperçus belongs a single sentence he dropped in passing during a lunch 10 years ago, so the least I can do is record it here in print.

It is now more than four years since the financial crisis struck.

Over the years the word serendipity has come to mean ‘happy accident’. The original meaning of the word is more subtle and describes how things are discovered seemingly by chance, whereas in fact they are hard earned.