In an August article headlined 'What are Brands For?', The Economist struggled to answer its own question.

Marc Pritchard, Procter & Gamble’s global brand building officer, recently proclaimed that digital was dead and urged marketers to look beyond the pipes and plumbing of digital and social media to what really matters: engaging people with crea

By 2050 one in three of the UK population will be over 65 – an age cohort that will have grown by almost 20% since 2022.

The world of price and promotions within UK retailers is at a tipping point, with a potential crisis looming.

In the US in the 1980s, an ad run on three television networks would reach 80% of consumers. Today some segments don’t even consume media on TV.

'How did the Le Shuttle research go?' 'First was okay. But the second group was a bit of a write-off. We had a Saab driver in it.'

Stop believing that old chestnut that half your ad spend is wasted. One of the world’s most widely held beliefs about advertising...

I went to see Rossini’s La Donna del Lago a few weeks ago. It cost £12.50.

'Mould-breaking strategies grow initially like weeds; they are not cultivated like tomatoes in a hothouse.' Henry Mintzberg. 'A weed is a flower in the wrong place.' Ian Emberson.

In 1966 Joseph Weisenbaum wrote a primitive computer programme called Eliza. He named it after the lead character in Shaw’s play ‘Pygmalion’. About a simple girl who learns to speak English correctly.