Changing attitudes towards online privacy among teenagers has huge implications for brands. But the assumption that young people are indifferent about their online lives and how their personal data is used is wide of the mark.

You only have to read the headlines to see that the British public is doing its level best to put the recession behind it. But we’re dogged with incidents and issues that remind us that we may not yet be in a position to move on.

What is missing in the narrative about the corporate higher purpose is how to make sure the brand reflects the social mission overtly in consumer communications.

In the age of the ‘quantified self’, in which it is possible to integrate the manifold data produced by our Facebook posts, emails, GPS and fitness logs, purchases, preferences and so on, we’re beginning to get used to the idea that our data can b

Jules Goddard puts not a word wrong in his damnation of cost competitiveness (Market Leader, March 2014). Solid research supports what many of us have long believed.

I read with interest remarks by Maurice Levy on how he thinks about life after the failure...

New analysis of multi-screen behaviour highlights the power of mobile and tablets, but it should also remind marketers that...

As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours which form the basis for exciting brand marketing innovations in t

Misconception: Leaders need to be charismatic.If you ask CEOs to nominate the business leaders they have most admired, they will invariably refer to a small group of well-known, highly entrepreneurial men at the top of large corporations: leader

A powerful application of the oblique principle lies in the finding that goals are better achieved by focusing on the underlying belief system, rather than on the goal itself. As the proverb has it, the road to hell is paved with good intentions.