In its early days Advertising Works was a slim 200 pages.

It’s been nine years since Adam Morgan’s last book on challenger brands, ‘The Pirate Inside’.

Books about consumer buying psychology have been in abundance recently, from Martin Lindstrom’s ‘Buyology’ to Herb Sorensen’s ‘Inside the Mind of the Shopper’.

Who knew that 80% of companies are under spending on marketing activity and not making the most of opportunities to reap extra profit with marginal extra investment?

Futurescaping – Using Business Insights to Plan Your Life is pitched at your personal (not business) life. It gives you a process by which you can rationally evaluate your options and make a decision.

Far too many works on digital media and marketing have been ‘how books’, when – certainly for brand advertising – the enduring questions regarding digital, social and mobile are ‘whys’.

A must-read for marketers who want to create real business value by winning consumers in the aisle.

This book, Brutal Simplicity of Thought, brutally reveals the weaknesses, and strengths, of brutal simplicity of thought. The book is a compilation of some 50 ideas, claimed to be brutally simple ideas, which it argues have changed the world.

This book is in its seventh edition and it’s easy to see why. It has sold half a million copies and is used as the standard text on university courses.