Book club

Islamic Branding and Marketing

Nearly 25% of the world’s population is Muslim; fast-growing nations such as China and India have significant Muslim minorities – as do many Western countries.
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The Innovator’s DNA

I seldom have time to read business books end to end, so in The Innovator’s DNA, I was pleased to find that the introduction is particularly good.
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The Science of Serendipity

The world doesn’t need any more innovation books exhorting us to ‘kick back and get groovy’.They’re often an irritating read, written by the kind of man (it’s always an alpha male) you’d dread sitting next to on a plane.
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Creative Mischief

Teach me something. And entertain me. If, like Dave Trott, you think this is what a good book should do, this one will delight you.
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Sound Business

Most businesses are shooting themselves in the foot every day with bad sound … over 95% of Fortune 500 company websites are still purely visual.’
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Agile Marketing

In Agile Marketing, Anthony Freeling successfully combines theory and practice and comes up with a neat concept.
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The Growth Drivers

With a foreword by Sir Roger Carr, Chairman of Centrica and Chairman of the CBI, and cover raves by luminaries including Professor Malcolm McDonald, Keith Weed and our very own Hugh Burkitt, The Growth Drivers is clearly an important addition to t
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Review of Marketing Research: Volume 8

United Kingdom, August 2011 – Nine of the most prolific and inspiring scholars in the field of marketing research have been brought together to share their insights in a newly published special volume of Review of Marketing Research.
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Killer Facebook Ads

There is something a bit anachronistic about reading an actual book about Facebook, the heartland of the digital landscape.
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Mobile Marketing - Fundamentals and Strategy

Not the most exciting read ever but if you are getting into the space of mobile marketing it covers the fundamentals. The most interesting section is part 2 where they look at user attitudes and behaviour towards mobile and mobile marketing.
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