The main purpose of a review is either to help the reader decide whether or not to invest time and money in the book in question, or to entertain them regardless.

I haven’t yet written a book. And so I take my hat off to anyone who does – the effort, thought and time required are not to be underestimated.  So bravo, Andy Law, for sitting down to write ‘Implosion’.

World populations are ageing at an unprecedented rate, yet most companies continue to ignore the need to adapt to this shift.

Playing to Win is indispensable for marketers in large companies who are trying to generate growth from mature brands.

This is the essence of digital, binary at its core, on and off states, the intellectual foundation of logic. But in our increasingly digital state, things aren't that simple.

Malcolm McDonald, Emeritus Professor at Cranfield University and author of a series of books on marketing planning makes the case for an increased focus on one specific aspect of the planning process in his new book, ‘Market Segmentation’.

I still get and have a lot of [analogue] books. I'm an in-betweener. I love Kindle reading, but I love the carapaces of books too.

“CAN’T BUY ME LIKE” is focused on building authentic consumer connections and catalogues the shift to relationship marketing and what they term ‘The Relationship Era’ from ‘The Consumer Era’.

Grant McCracken is not as well known in the UK as he is in the US – or, indeed, as well known as he deserves to be.

Pioneers of Digital is a set of case studies about the individuals who have been key to shaping the digital marketing world.