What titles should be on any retailer’s bookshelf? Having taught MBA students about retailing for seven years, it would be churlish to overlook the key texts I recommend to them.

Disruption Revolution Is a book by a very nice chap called David Passiak. He kindly asked to interview me for a chapter, and has graciously allowed me to post extracts from that chapter here.

Emerging Business Online details a step by step framework entitled the ‘Ebocube', for building and executing effective end-to-end online B2B marketing campaigns in emerging markets.

In its introduction, this very readable book from two professors of marketing asks: 'Will the next Samsung come from China?' However, this is not a book that answers that question.

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

John or Paul? Daddy or chips? Science or art? The inexorable rise of marketing measurement has led some to believe that successful marketing can be scientifically codified, at least in part.

The first thing that happened when I sat down to read Neuromarketing for Dummies was a flashback to the early 1980s when I was a fresh-faced graduate in Unilever, proud of my thesis on emotion and electrodermal activity.

China watchers tend to fall into one of two broad camps: ‘China is going to take over the world', or ‘China is going to implode’. Doctoroff’s view is rooted in a deep understanding of Chinese culture. Here is how he puts it.

The main purpose of a review is either to help the reader decide whether or not to invest time and money in the book in question, or to entertain them regardless.

This may be the only business book you read that covers Greek philosophy, ancient myths, modern parables featuring Fat Tony and Nero (characters from Taleb’s earlier books) and some personal stories, both from the author’s early life in Lebanon an