Book club
The Prisoner and the Penguin
Ten years ago a good friend of mine asked me to be the best man at his wedding. Naturally, I accepted, and a few weeks later I sat down to write the best man’s speech.
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The Everything Store: Jeff Bezos and the Age of Amazon
As I read this book, it was as if George Bernard Shaw’s theory of progress had been conceived with Amazon CEO Jeff Bezos in mind: 'The reasonable man adapts himself to the conditions that surround him...
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In for the kill
If you follow Dave’s ‘Here’s a thought’ missives online, you will be familiar with the succinct anecdotes that prove unpredictability and creativeness will, ultimately, win out.
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The New Rules of Marketing & PR
The New Rules of Marketing & PR is a comprehensive book that starts off by explaining why the old rules are no longer applicable in today’s world.
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Guide to the data revolution
If you are one of the under-informed about how the data revolution impacts on marketing, this book is for you.
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Leading Teams
Paolo Guenzi and Dino Ruta, business professors at Bocconi University have written a fascinating book on leadership skills and techniques in the sports world that can be easily transferred into business.
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The Brand New Spirit
As an experienced reader of the Bible, acknowledging its authority, teaching and power, and having a professional interest in morality and ethics, I found the vivid authenticity of The New Brand Spirit to contain all that is necessary for
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Best of the Society book club 2013
Choosing a marketing book can be a tricky business. Which one is worth your time? Cutting through the clutter can be a bit of a chore at the best of times.
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Service-Ability
They say that only President Richard Nixon, the staunch anti-communist, could have gone to communist China in order to build on the better relations between the two countries.
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A diagram is worth a thousand words
There are too many business books, and too little time to read them, yet we all need help and advice. So the number of options needs to be reduced and a recommendation made.
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