Hannah Hoel reveals five future-facing ways for brands to think about gender, the body and identity

Opening our minds, and our industry, to people of all ages with no arbitrary shelf-dates will be good for business and for the, thankfully, long-living world in which we live. 

Marketers often take too much notice of the form other companies use to communicate, rather than thinking about the fundamental function of their own messaging

As Netflix commits to double production spend in the UK to £500,000 in 2020 and Amazon follows suit too, the giant streamers go even bigger, but what does that mean for traditional broadcasters who were already struggling to compete and can brands take advantage?

In an upside-down world, the Bravest conference couldn’t be better timed

Selecting 60 brands to reflect marketing over the past 60 years has not been an easy task, but the basis of our choice was the Fifty Golden Brands we chose at the ti

As columnist Dov Seidman says: ‘When you press the pause button on a machine it stops. But when you press the pause button on human beings, they start.’ 

Time, they say, is a scarce commodity. Underlying this idea is the morbid but unavoidable truth that, one day, we all die. A common response is to try and cram in as much as possible while we are here.

The space in our lives is always under pressure. There are powerful forces that combine to squeeze it out. First among these is technology. Machines work well at a constant speed — and the faster the better. They are designed and built for it.

Game plan: is it finally time for football lead the way in gender equality? With another summer of sport now firmly in the rear-view mirror, football on the world stage has a very different reason...