Blog post
Google's Tea Uglow on bravery and fear
I’m sure you’ve probably noticed but we appear to be kind of fucked.
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We should give ourselves time to think
The morning after Boris announced that he was going to suspend Parliament, the nation was split between outraged anti-proroguers and passionate admirers of the PM’s derring do.
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Persuasion is not enough
As marketers and insights professionals, we are firmly grounded in the art of persuasion. We’ve been trained to think in terms of creative approaches and convincing arguments.
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Why we need Cannes Grey Lions
Just over a year ago I had a piece published in Campaign mag about being made redundant in my 50’s.
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Ad-Nonymous: The musings of a disillusioned strategist
The new four Ps of marketing: Pointless PowerPoint, politics and people
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Why politicians get so angry about Dominic Cummings
Cummings is often presented as an evil genius. He is not – he is just an advertising strategist with an effective communications idea
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Why is the house buying process so broken? And is it possible to fix it?
Cultural and demographic changes including the notion of the 100-year life, mortgages with mates, people co-habiting in older age...
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Marketing, Mentoring and Me by Michael O'Donnell, SQA
I knew that being a mentor would help my mentee achieve their goals, but I totally underestimated what I would learn about myself in the process…
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Inspired Us: The Value Engineers
The People's Supermarket, the future of flight and pop-ups. Here's what inspired The Value Engineers in September.
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Marketers on TV
Russell Parsons, Editor, Marketing Week, gives his take on a collection of case studies gathered by Thinkbox and the Marketing Society.
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