I can’t claim credit for that excellent paradox - I think Tim Ambler gets the credit – but it is the essence of why a brand is different from a product.

'We have been talking about change for at least 10 years now, but my belief is that in the last two years marketers have really started to take notice. The imperative to change has become far more dramatic.

Chaired by Nick Higham, BBC news correspondent, this year’s conference covered a wide range of global leadership themes delivered by a particularly impressive collection of speakers.

I’ve always liked the parable of the Wizard of Oz.  Fans of that fabulous film will recall the climactic moment.

It may look as though I have a fixation about Facebook and I have to admit I probably do.  But I really should be more annoyed by the advertisers who appear to be allowing themselves to be bullied by the company.   The ridiculous no

Several months ago I heard man called Douglas Rushkoff (originator of the terms, digital native and digital immigrant) speaking at conference making a point I'd never considered.  Computers are thought of as tools he says but not value-free t

Reading an article recently about those plucky inventors who built computers or printers in their garages and went on to found major corporations reminded me of an old friend. Although new technology is at the high status end of innovation, t

Recently two blogs caught my eye, ‘Why I returned my iPad’ and ‘How to break your email addiction’, both of which linked neatly to a conversation we had at a recent Market Leader editorial meeting about creativity.  As you can imagine from th

Here’s a startling statistic:  according to Bloomberg, women run just 3%  of UK hedge funds but produce  55% better returns than male run funds.   A fascinating  article in the Observer quoted Michael Lewis's (

Several years ago I was looking for a particularly powerful desk lamp for my rather badly lit office. You’d think there would be plenty of such items around – and indeed there are – but not quite as powerful as I needed.