Last year my handbag was stolen by a very professional thief who instantly  ferreted out my clumsily disguised PIN number, raced to the cash point, extracted £500 on my First Direct debit card and then proceeded  on a spending  spre

The most widely acknowledged source of stress-in-modern-life index typically puts death of a spouse or close relative/friend first, followed by redundancy, followed by moving house.

One of the requirements for good forecasting is to be fairly old.  In fact the older the better when it comes to generational pronouncements.  Young people tend to have pretty similar characteristics over the generations – rebellious, se

If PR companies aren’t overwhelmed with business now they are missing a trick.  The BP spill has been well covered but Allyson Stewart-Allen makes a subtler point in her Market Leader ‘Letter from America’.  Now that so many companies ar

Judie Lannon, editor of Market Leader, The Marketing Society’s quarterly journal delves into the history of our magazine and argues that marketers need to be good at everything

The  chirpy ‘have a good day’ US approach to service is regularly praised – not just in comparison to a sulky experience in the UK but  to most  other countries’ service cultures.  As a born and bred American I always feel the

A conversation at a Marketing Society dinner, in which Mike Cass expressed concern that in many companies ‘marketing’ was becoming restricted to communication, crystallised a thought which hadn’t really occurred to me before…

I am sure by now you have all seen “that ad” – the Facebook Ad of course, the one done by Weiden & Kennedy, Facebook’s first ever ad.

Years ago in America, Listerine had an antiseptic liquid they needed to find a use for. So they invented bad breath, and with it mouthwash. And consequently they owned the market.

Faris Yakob is the chief innovation officer, MDC Partner, holding company of ad agencies including Crispin Porter + Bogusky and kirshenbaum bond senecal + partners and the former EVP Chief Technology Strategist at McCann Erickson NY.