Blog post
Judie Lannon, Annual Conference report – Steve Radcliffe
Finally, Steve Radcliffe, a leadership coach and Marketing Society advocate, summed up the day by describing his simple model of leadership, which was illustrated in one way or another by all of the day’s presentations.
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Annual Conference report – Sir Matthew Pinsent
Chaired by Steve Miron, Global Radio ceo, this year’s Conference showcased a first rate collection of leaders from sport, business and the military, each of whom had a different take on what makes an effective leader.
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Judie Lannon, Annual Conference report – J Walker Smith
In his presentation, Smith developed an often overlooked aspect of the popular view of leadership: leaders don’t exist without followers, and followership is as important as leadership in what he described as the “ecosystem” of management.
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Judie Lannon, Annual Conference report – Martha Lane Fox
Another driven entrepreneur, Lane Fox emphasised the importance of partnership in good leadership, pointing out that she collaborated closely with Brent Hoberman in the founding of her successful website lastminute.com.
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Judie Lannon, Annual Conference report – Mark Price
Another recession success story against the odds, Waitrose is a sterling example of the partnership model that continues to drive the fortunes of the of the John Lewis group.
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Judie Lannon, Annual Conference report – RB’s Camillo Pane
Reckitt Benckiser, which specialises in cleaning goods brands, has been a global success story of recent years; in his presentation, Pane explored how the company’s culture has contributed to its success.
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Judie Lannon, Annual Conference report – General Sir Mike Jackson
In conversation with Nick Ferrari, Sir Mike offered a sobering concept of leadership.
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Judie Lannon, Annual Conference report – Dennis Turner
Back by popular demand from last year’s Conference, Turner ran through the familiar story of the dire state of the UK economy but, in his inimitable style laced with regular injections of black humour, the analysis was fresh and admirably concise.
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Why Marketing is Good for Society
About a year ago, Winston Fletcher hatched an idea which has finally come to fruition in the current issue of Market Leader. He felt that marketing was widely misunderstood, or understood too narrowly - that it is simply another word f
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Why all consumer decisions are rational
Many years ago I did a research project for Rolex interviewing men in a number of European countries. In England, wearers solemnly described the exquisite time keeping, the Oyster movement, the hundreds of years of Swiss watchmaking expertis
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