In The Marketing Society’s quarterly journal Market Leader, Hugh Burkitt describes his recent encounter with the business end of healthcare.

A strange thing happened to me last night for the first time in my life. I was asked to remove my tie.

To a posh Advertising Association party at Unilever House last week.

The sight of John Lewis staff jumping into the air on hearing that they are to receive a bonus of 18% is a delightful good news story. But it’s not only the staff that should be jumping into the air.

That’s its current value on the New York Stock Exchange, according to last Friday’s FT. LinkedIn shares are trading at $94 a share, making the whole company worth nearly $9 billion.

Following the Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how marketing can represent itself better to the City.

A few years back the MoD ordered a new radio system. The radios would be used by ships, helicopters, planes, tanks and infantry. So involved in the procurement process were specialists from the Army, Navy, and Air Force.

We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category. But MP3 players were around years before Apple started making them.

First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were learned from over seven years’ experience in mobile – the last two in a neutral international role with a view of hundreds of c

With the launch of Metro Bank – the first new retail bank in the UK for over 100 years – Hill, the owner of prominent existing brands such as Commerce Bank, has brought his successful US model across the Atlantic.