This really is a lovely little book. It can be read (as I did) on a medium haul flight and you don’t even feel  worthy and “improved” having finished it.

 

 

Companies, especially those in the fmcg world, have a profound interest in understanding where their consumers are heading.

20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they end up working on their break. Once we turn 60, we are 14% more likely to die on our birthdays than any other day.

Early last year I was giving this talk a lot. It’s about what we mean by technology, and how it is changing the nature of media, and hence advertising, and some strategic responses to the change in the media environment.

Outside of the industry, it is little recognized that advertising agencies do not actually make television commercials—this is outsourced to production companies.

1/ Male dolphins are bisexual 2/ Nearly six million cats and dogs in Britain are obese. 3/ Barack Obama knows sign language 4/ Wearing a white lab coat helps you perform better in tests

Chief Innovation Officer at MDC Partners’ kbs+ and co-founder of creative technology shop Spies&Assassins, explains how scale, empowerment and technology can still deliver.

In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at behavioural change.