Currency is basically just a symbol of belief. It has no intrinsic value. In fact, currency may be the ultimate brand. Because currency is worth whatever people in general agree it’s worth. Initially we had barter.

This time last year I wrote a blog on the massive opportunity sport had in bringing the nation together with the Olympic and Paralympic Games. I concluded:

Starbucks could have dealt much better with the sticky situation they’ve found themselves in over their underpaid tax. The coffee chain in future needs to deal with problems a whole lot smarter and here’s how:

The procurement function gets a lot of stick.

In many years to come people will be telling stories of the incredible coming together of the nation in the summer of 2012.

I picked up a red cup from Starbucks this morning, one of the many signals that the Christmas season is getting into full swing.

By Fiona McAnena, Clearhound

That’s the tagline of the Marketing Society. I always thought that was a big claim, but this week’s annual conference proved they can live up to it.

Here are Peter Fisks “10 best moments” of our Annual Conference, adding to the 10 great anecdotes which our Editor, Elen Lewis has already collated.  

No sooner has the GoCompare opera singer been silenced than we have the TopCashback man, dressed in the world’s weirdest outfit - neon colours and those awful nappy trousers that sometimes look cool on young women but never, never on overweight me