Blog post
ONE SMALL PREDATORY STEP
At the end of World War Two the entire structure of the world had changed.
Everything previously hinged on the European powers: France, Britain, and Germany.
Now small European countries with large empires abroad were obsolete.
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10 things by Elen Lewis
43% believe Gordon Brown was the worst recent Prime Minister since 1979, David Cameron was the second worst at 17%, Tony Blair was voted by 11%, John Major, 10% and Margaret Thatcher 7%.
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Being a Challenger Brand
I’m a really big fan of Adam Morgan. I was happy to be asked to review his last book for Market Leader some while back.
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"It could be you" - seduction by lotteries
How our seduction by lotteries is being used to nudge and steer our behaviour.
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BE turns debt repayment on its head
As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and more precisely debt repayment.
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Collegiate? Or competitive? A dilemma for our times
I really should have been in New York City this week.
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Can partnerships help brands build purpose?
Jo Kenrick, Chair and Marketing Director of Homebase, kicked us off with her view that a purpose is about identifying the difference you want to make in the world, and that can work to unite a group of people into sustained high performance.
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Being at home as a leader
October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young marketers which the Mark
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