Blog post

ONE SMALL PREDATORY STEP

At the end of World War Two the entire structure of the world had changed. Everything previously hinged on the European powers: France, Britain, and Germany. Now small European countries with large empires abroad were obsolete.
Read Now

10 things by Elen Lewis

43% believe Gordon Brown was the worst recent Prime Minister since 1979, David Cameron was the second worst at 17%, Tony Blair was voted by 11%, John Major, 10% and Margaret Thatcher 7%.
Read Now

Being a Challenger Brand

I’m a really big fan of Adam Morgan. I was happy to be asked to review his last book for Market Leader some while back.
Read Now

Energy Scrooge!

By Crawford Hollingworth, founder of The Behavioural Architects.
Read Now

"It could be you" - seduction by lotteries

How our seduction by lotteries is being used to nudge and steer our behaviour. 
Read Now

BE turns debt repayment on its head

As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and more precisely debt repayment.
Read Now

Collegiate? Or competitive? A dilemma for our times

I really should have been in New York City this week.
Read Now

Can partnerships help brands build purpose?

Jo Kenrick, Chair and Marketing Director of Homebase, kicked us off with her view that a purpose is about identifying the difference you want to make in the world, and that can work to unite a group of people into sustained high performance.
Read Now

Being at home as a leader

October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young marketers which the Mark
Read Now