Blog post

Follow me follow you

As someone new to social media and the terminology of following, liking and sharing not to mention hashtags, re-tweeting and trending it is a new experience to contend with.
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What does it take to be an innovator?

Our monthly blogger Phil Rumbol, former marketing director of Cadbury’s and now founding partner of
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Procrastination is an ugly word

Putting things off is a bad habit and also widespread. A survey of 2000 UK adults published in The Times on 19th February showed that 75% were serial procrastinators.
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Wait! I work in advertising?!

Nah, I don’t do advertising!  You must be confused.  My expertise is long form storytelling and my medium is film and television.  Sure, I’ve seen the stuff.  I’ve enjoyed it from time to time, hated it more often than not but
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Re-mastering marketing for a digital world

The recent struggles of the Jessops, HMV and Blockbuster retail chains demonstrate that the commercial implications of the digital revolution are still playing out around us.
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20 Things You Shouldn't Do at SXSWi (and 5 Things You Should)

One of the few things I've done more often than go to SXSWi (9 times) is go to Burning Man (11 times).
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Opening doors with experiential marketing

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative m
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Age of the user interface

'It’s very easy to be different, but very difficult to be better'. Sir Jonathan Ive SVP of Design, Apple
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Using technology to set the scene

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.  This week he looks
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The trouble with green marketing

Giles Robertson, Founder of Green Banana Marketing Ltd and Chairman of the Marketing Society Charity Group, says it’s not easy being green.
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