There has been a development in the “what lies at the heart of marketing’ zeitgeist over the many decades since marketing began – which as we know was long before it was actually called marketing. It started with trust.

The growth of ‘big data’ – quintillions of bytes of behavioural data on consumers - now allows for the creation of ‘personalised defaults’, which have the power to customise and tailor a choice, experience, product or service to meet a consumer’s

In recent years, we in business, and society as a whole, have put growth up on a pedestal. But is ‘more’ always a good strategy?

Best ad of the Super Bowl? The 30 minute ad for modernizing our nation's power grid.

Alex Batchelor, COO of BrainJuicer and former chairman of The Marketing Society, writes the second chapter of his story of data, taking us back to the first days of picture messaging and what they teach us about how to use data.

1.    65% of people are more likely to tilt their heads to the right when kissing instead of the left.

It's been a month since you made your New Year's resolutions, so it's time to 'fess up: How are you doing? Did you stick to your diet? Are your finances in order? Been hitting the gym more than ever? Wait, what? You haven't?!

Isn’t it funny how, sometimes, you write something, look at it for a while and then suddenly it hits you.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

Why maybe we should be worried about decisions being made at Davos.