Blog post

Changing perceptions - Maxinutrition

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.
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Top ten most read blogs in 2012

1. Google is changing people's behaviour by Crawford Hollingworth.
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The power of simplicity

“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity” - Oliver Wendell Holmes
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Justin Bieber and Persil

Back at the turn of the Millennium the venerable Jeremy Bullmore delivered a lecture to the British Brands Group entitled “Posh Spice and Persil”.
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10 things we learned in May

Elen Lewis, Editor of The Marketing Society curates 10 interesting facts from May.
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A spoonful of sugar

We're not always very disciplined when it comes to taking medication; whether it’s to cure an illness, prevent one from worsening or to manage a chronic condition.
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Coca-Cola blurs borders with experiential stunt

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.
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A summer of sport

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.
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What if publishers thought like advertisers?

'If you don’t like what’s being said, change the conversation.' Don Draper, Mad Men
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Why Your Social Content Strategy Sucks (and How to Fix It)

For the world to be interesting, you have to be manipulating it all the time. Brian Eno
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