This month’s blog has something of a Germanic feel.

I recently spent the evening in the stylish embrace of London’s Victorian arches drinking the nectar of the gods and feasting on a delightful cheese board while listening to three of the UK’s top B2B marketers discussing the merits of innovating i

We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions.

You try to frighten me. Admit so, sir. This is some new form of torture. Alex in Stanley Kubrick's A Clockwork Orange

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for innovative marketing ideas.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly hunt for great marketing ideas.

Picture this: you’re moderating a focus group and you ask a question that’s very important to your client, in fact it is THE question; the one they most want to understand.

Went into the Co-op Supermarket in Ludlow on Friday. We needed lemons. The fruit and veg were where the fruit and veg always are. And so was something else.

When you brand yourself properly, the competition becomes irrelevant. Dan Schawbel, Millenial Branding

As part of our partnership with haystackonline, each week we showcase penetrating marketing campaigns. This week, sit back, have a drink, and enjoy the Now.