Activation, interaction and message journeys: Pete Davis explains why paying for airtime is no longer enough to get results.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Over the last few months, working with a number of clients on how best to engage their internal teams, one issue has gradually emerged as key to potential success.

I’m certainly no connoisseur when it comes to bourbon.

Behavioural economics (BE) has become a very familiar term and you're more than likely to find a copy of ‘Nudge’ on someone’s coffee table these days.

'Sex. Clothes. Popularity. Is there a problem here?' Alicia Silverstone, Clueless

'When your audience can see themselves in your story, the need to persuade disappears.' Michael Margolis, CEO, Get Storied

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas that get people talking. 

I’ve recently been pontificating about Branded Content so let’s take a look at some of my real world experience.

It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the class of 2012 graduate, and meeting the class of 2013.