How many brands have embarked on content marketing campaigns without a fully thought through strategy?  

The partnership will see Ogilvy’s specialist behavioural science practice, #ogilvychange, adopt three Pimp My Cause member organisations a year.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

You're probably familiar with the free-rider problem. That's what economists call a situation in which someone benefits from the entire community paying for something without contributing themselves.

Don't fall into the trap of trying to persuade your customers to do what your business wants. Explore what they want and you might be pleasantly surprised.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

Social media began almost a decade ago but it’s become a far more prominent and important part of most people’s lives than we could have predicted.

'If I look back, I am lost.' Daenerys Targaryen

If you tell me about service and quality and customer focus, you haven't answered my question, because a hundred other brands stand for that. If you are what others are, then there's nothing here to own or protect or build upon.

A former forensic artist for the San Jose police department met a series of women and asked each to describe the way they look. He had no way of seeing them behind a curtain.