While leading brands are adopting new CSR models that boost their bottom line (61% of people are more likely to buy from companies with good reputation), communicating that message effectively takes an innovative marketing approach.

Why not make an action plan now of the five things you are going to tackle with your brand and marketing this summer?

In the good old days (for “good”, read “bad”) when a company screwed up, it was a case of wait and see who notices, deal with complaints as and when they come in, and hope that nobody goes to the press.

The most indisputable truth of outbound marketing: Frequency improves compliance.

Sir Chris Hoy is best known as the legendary cyclist who triumphed at the Athens, Beijing and more recently London Olympics.

A year ago the UK prepared to celebrate the opening of the Olympic Games. Excitement was mounting as the Torch Relay wound its way across the country, with nearly a third of all adults saying they had seen the torch pass.

Game, set, match!

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

The Gettysburg Address as a Power Point presentation is now a well- known (and exquisite) satire on the limitations of Power Point.

Creativity comes from constraint. Biz Stone, Co-Founder of Twitter