Blog post

Back to the good old days?

From cocaine toothache drops to weight-control tapeworms, Christmas firearms to vitamin-powered housewives, Editor of the Marketing Society, Elen Lewis, presents a selection of ads from the past that will never again see the light of day.
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Making it big in Bangalore

I’ve been to India three times already this year – and visited, at various times, Delhi, Kolkata, Mumbai and Bangalore.
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Reinvigorating the brand - Robinsons

As part of our partnership with haystackonline, each week we showcase new marketing campaigns.
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Africa on the Ball

Here's a chance to use your marketing skills to help Africa on the Ball transform the lives of the Kalingalinga community with Pimp My Cause.
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Monsters in the closet: the pros and cons of overexposure

When building a marketing campaign, there are many things to consider. Who is the target audience and where are they? How should you connect with them, and with what frequency?
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Post-it notes for neighbors

Real estate revealed...it’s a question many residents wonder: how much are my neighbors paying for their places?
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Choose your battles and look after yourself

What leadership looks like according to Olympians Lord Seb Coe and Jonathan Edwards
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Without storytelling, native is just advertising as usual

It’s not the technology but the story that matters. The story you pick changes everything. Astro Teller, director of Google X at Cannes Lions 2013
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A truly engaging pop-up experience

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for creative marketing ideas. 
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Face facts: clients respond to experiential marketing

There’s nothing like talking face-to-face when it comes to building customer relationships and increasing sales.
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