Event based marketing is not new and whether it is building your message around a seasonal event such as Christmas or Easter, or a major sporting occasion like the Olympics, the results speak volumes for brands and media owners alike.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Unlocking the power of the old-fashioned post

Focus groups have become the marketing equivalent of bankers: everyone slags them off, and yet they’re still dominant in our world. Why? I think the problem is the abuse of focus groups, not the focus group itself.

You know the story: Jack traded the family cow for some worthless beans that turned out to be magical. How did that deal go down?

The internet of things will change everything - including ourselves. Dave Evans, Cisco's Chief Futurist

Pete Davis examines why brands approach sports sponsorship with caution.

Think you are sober enough to drive? Take a look in the mirror.

Don't accept the old order. Get rid of it. Johnny Rotten, Sex Pistols

74% of top spending retailers have mobile optimised sites, but only 8% have a tablet optimised site.