Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this mark a return to the heyday of long copy advertising? Sadly, but definitely, not...

When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil.

Giles Robertson, managing director of Green Banana Marketing and associate Sustainability Practitioner, Kim Bailey, took part in a Google Hangout Session on whether consumers have turned-off from green and how marketing can switch them back on.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Right place, right time, right cognitive engagement - Like many rugby fans (‘nut’ might be a better description) I was so excited that the British & Irish Lions Tour to Australia had finally arrived.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

The world isn't just the way it is. It is how we understand it. Life of Pi

“People don’t buy what you do, they buy why you do it,” Simon Sinek famously said. Marketers are all taught to define a “brand promise”.

As I write this on an early morning Eurostar, newspaper talk is of green shoots. So are all the faces around me wreathed in happy smiles?

The headlines about child sex abuse continue to shake our society, almost on a daily basis, it seems.