Blog post

Words are hooks, words are levers

There's a debate raging in my town over whether or not to replace the existing planted-grass school football field with what used to be known as Astroturf.
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Living between the Two Ages

So I am sitting having breakfast in San Francisco and talking with a friend about this being The Age of Constraint.
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Settle Stories: How to market the art of storytelling?

Settle Stories, a charity based in Settle, North Yorkshire seeks to lift the spirit, engage the mind and stimulate the imagination through the presentation of all forms of storytelling
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Marketing to students – a shifting paradigm

It can be easy to assume that students as a demographic have limited purchasing power, especially in this day and age where many are struggling to find the funds to study in the first place.
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Another golden summer

Summer 2012 will be remembered for the Olympics and Paralympics.
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adidas gets londoners leaping

This week I came across this great, simple and brilliantly on-brand pop-up activation from adidas. To launch the new Derrick Rose signature trainers, adidas created a pop-up shop in London where fans could have a go at leaping 10ft in the air, in a bid to grab a pair off the shelf.
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What should brands do about anti-social media?

Where do you stand on the debate about whether brands, in their role as advertisers, should use their influence to make Twitter and Facebook clean up the nastiness that’s to be found there?  
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Big data changes everything – especially ads

'Throughout human history, we have been dependent on machines to survive.' Morpheus, The Matrix
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Ideas should have a ‘Best Before’ date

Time is the enemy of ideas. This is well understood isn’t it? Give the agency too little time to respond to a brief and it’s hard for them to properly explore.
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Caution: Digital advertising and Big Data

‘Brands under threat’ is one of those regularly occurring headlines that alert marketers to a new development in the business environment.
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