The hottest topic in media (advertising, marketing – take your pick) is Native Advertising.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas. This week he looks at three stunts from MINI’s ‘Not Normal’ campaign.

Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the elephant.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

As it’s the silly season, I offer no research, just conjecture and portentous conclusions. But is that any worse than countless articles, programmes and blogs where the data is briefly summarised and then discarded in a welter of opinion?

Photography is a cheat, the death of painting Photoshop is a hack, the death of photography Instagram filters are crap, the death of Photoshop Typing is mechanical, the deathknell for organic handwriting

The third book as our series continues, is:

It's all kicking off!

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

I know I carry a torch for the new stuff, you know, digital, new media, the collision of marketing and technology, that kind of thing.