Jack Tarshis is the son of one of my best friends. He is a filmmaker and soon to be a graduate of college.

Priming is a nonconscious form of human memory, which is concerned with perceptual identification of words and objects.

That American business import, 'the C suite', gets some bad press. In the FT recently, Lucy Kellaway wrote a whole column about how she abhors it, prompted by the appointment of Charlotte Hogg as chief operating officer at the Bank of England.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Earlier this year I spoke at the conference organised by the IPM where I was asked to give a view of how mobile marketing will change in the future.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

What a golden summer it has been! Rarely do the weather, the economy and sporting success all shine together. In addition the nation has celebrated the birth of royal baby George.

In today’s global society, brands that do not stand for something are expecting their consumers to fall for anything and the ability to rise above the norm in a market will soon be the measure of global success versus universal failure.

Many brands are hardwired for one-way conversations. These brands work hard to limit the time they actually engage with consumers. They view call centers as cost centers.

'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Things Are