There's a five-fold gap between mobile revenue and desktop revenue for the same page. In other words, for every page viewed on a mobile device, publishers currently see only 20 percent of the revenue they’d receive from a desktop visit.

This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using experiential.  

With the steady rise of online dating in the last few years the original player, Match.com (founded in 1995), has had to find new ways to stand out and put usurpers to its crown in their place.

In Brussels the other week for a conference hosted by a family owned investment business, I was treated to a presentation by Henry Mason of Trendwatching.com.

RedBull achieved marketing nirvana last year when they sponsored Felix Baumgartner’s jump from a helium balloon in the stratosphere to become the first human to break the sound barrier without vehicular power.

One of my favourite epigrams on branding is this: Brands become myths by telling the truth.

This week he looks at campaign that builds trust and gets people talking by connecting Londoners with ‘happy pigs’.  

Earlier in the year I went to interview the CEO of FNB, the South African Bank voted in 2012 ‘The World’s Most Innovative Bank’.

'Always give people more than they expect' Nelson Boswell

The only reason that typesetting works is that a small collection of letters can be re-used again and again to print millions of different words.