Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

In addition to his extremely insightful column (inevitably a good read), New York Times Advertising Columnist Stuart Elliott answers letters fro

The studios spend ever more on the blockbusters they make because that demonstrates their power and pays everyone in the chain more money, which creates more (apparent) power for those in charge.

ASOS.cn will become the brand’s eighth international market, joining the US, Australia, France, Germany, Italy, Spain and Russia.

Several years ago, trawling through TED talks I ran across a lively Australian called Rachael Botsman, who I have subsequently read about from other sources.

It’s 2013. It’s been six years since the first iPhone was unveiled, an event that turned our cell phones from communications devices into a way of life.

Continuing his weekly quest for great marketing ideas Joss Davidge, managing partner of brand experience agency BEcause, looks at how SNCF is embracing experiential marketing to get people bo

I don't own a car. I haven't had one for three years. Before that I had owned three consecutive BMW 530s. Apart from being great cars they were also an important symbol of my success at work I thought.

Say ‘global marketing’ and most people’s understanding will be of centrally created campaigns and policies being rolled out imperialistically across the globe.