We’re going to show four slices of that interview over the next week, and the first of these is about how that initiative started.

What do you do when the past has been done to death? Well how about turning to the future? Every year we conduct a survey of emerging visual trends. Since the economic crisis began in 2008, consumers have been looking to the past for comfort.

Multi-national brands have begun to recognise the potential of using the latest technology at the point of sale, providing innovative and instantaneous customer interaction.

As beer sales continue to plummet and consumers rush towards flavoured ciders and craft beers, it’s easy to blame tax hikes and changing tastes for the decline of the beer category.

I’ve read a lot of books in the last 15 years. You know the ones, right? We’ve all read the same ones on marketing, strategy, branding and business. One or two of them have occasionally been useful too.

It’s all the rage to talk about purpose in business (I’m keen on it myself) but business also has to be about the numbers. The financial results are the ultimate numbers.

With one child still left in the nest with a chance to go to Oxford, an article in the Telegraph about

A desirable brand. Surely the dream for any marketer? Yet not all desirable brands convert their desire into real commercial returns. So who are the brands actually impacting the bottom line, and what are they doing to achieve this?

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

On 16th May 2011 The United Nations communiqué A/HRC/17/27 recommended that access to the Internet and mobile communication be a basic human