It’s 10 years since the development of the net promoter score by Fred Reichheld, a partner at Bain. It’s been widely adopted. Your bonus may be partly dependent on achieving an NPS target.

Reviewing two sessions from The Marketing Society 'Creativity for Commerce' Annual Conference this year I looked at Paul Kemp-Robertson of Contagious and Mark Norman of Zipcar.

It is certainly not the first time a familiar face has been used to front a marketing campaign, and it is unlikely to be the last. The formula is an old one, but a good one. Take one big name brand, and one famous figure, and put them together.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

The world of the guru is gone. So told us Doug Hall, as he opened the conference with huge energy and passion.

The initial response to the IPCC report of the human effects on climate change has now died down. Time, maybe to assess its impact outside the myopia of the media spotlight.

Sir John Hegarty is a well-known Big Data Hater.

It’s tough – people are naturally creatures of habit, can even be slaves to them - and habits are usually deeply embedded.

Next year is a crucial year for the future of Afghanistan. British troops will withdraw and a new president will be elected.

Kat Ward-Smith, head of campaigns & brand experience O2, cites reasons behind their popular 'Be More Dog' campaign, initial reactions and how it sparked a Twitter brand-off.