If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of branding, marketing, advertising, and entrepreneurship in general.

Do you find queuing stressful? For me, it’s not the waiting, it’s the uncertainty. Give me an orderly queue with a guaranteed outcome at the end, and I can wait happily. Contrast that with the Apple store at Christmas.

We often can't help but point out the irritating habits of others…'You never turn the lights off..', 'Could you put your dirty plate in the dishwasher once in a while?', 'Stop fiddling with your nails, it's really annoying..' and so on.&n

Christmas is a crucial time for charities and social enterprises. As well as raising funds and inspiring new supporters, they look back on their achievements and set goals for the year ahead.

If, like me, you’ve joined the conversation on 3D printing slightly late, then you too would have listened in awe as Lisa Harouni-Boyan from Digital Forming brought the wonders this revolutionary production process to life at the Marketing Society

Have you ever stopped to marvel at how much communication – and therefore how much persuasion – is non-verbal? Yet in business we are pathetically dependant on the written word.

Richard Curtis can persuade anyone to do anything, particularly when it comes to doing good. A life-defining moment for him was setting up and running Comic Relief as a young man.

We’ve just completed some research that’s given me some food for thought and a couple of sleepless nights.

Coke, Pepsi… iconic American brands that have travelled the world over and become a staple at every social event. For decades, their bubbly sweetness has symbolised youth, friendship, freedom and happiness.

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.