Someone gave my wife a 1960 edition of Vogue Magazine (yes you can figure out why but please keep your inferences to yourself) and I could not resist having a quick thumb through purely to check out the ads.

With the arrival of 2014 we thought it might be interesting to look back at some of the UK’s most innovative marketing campaigns from 2013.

There are two ways people think about this:

The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part.

We all know The Night Before Christmas, the famous poem by Clement Clarke Moore. It’s a beautiful fable of the holiday season. But what can it tell us about human behaviour and how we analyse it?

Two genuine quotes. Both said to me.

We all know people use their mobile phones for many things – they check their email and the weather, read news and buy books and music on the go.

About 10 years ago I was working with a financial services company newly launched in the UK. They had neither money nor experience to advertise but did have an asset management approach for pension funds that was unique.

I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after a very enjoyable and enlightening three-year stint as a client at BT) to write a presentation on how it was oh-so-very-different working for an

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.