Blog post

Copyediting, line editing and the other kind

The copyeditor will fix a misstated fact, spot a typo and get your prose clean. The line editor will rearrange a paragraph and help you organize a thought more clearly.
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Hot campaigns in Brazil

2014 is a big year for sport and nothing bigger than the football World Cup.
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Don’t cover it up

Domestic violence is an increasing issue for young women, studies show that 50% of young women in the UK have experienced some form of domestic abuse but they are unlikely to talk about it, or report it.
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Digital tastes of umami

Let's wait a moment before I explain why I think online and social media have an umami taste.
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From privacy to spam walls

On the street, flocks of eye-in-the-sky microdrones will soon make CCTV seem as antiquated as the ’90s surveillance thriller Sliver. The FBI is launching a U.S.-wide facial recognition program in 2014.
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What can brands learn from long dead Victorian hat makers?

If I get the train into my office in Oxford Circus, I’ll often get off at Charing Cross Station and walk the rest of the way. It’s nice to get some fresh air and a little time to think.
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Good grief

As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team - led by Rory Sutherland - has been brave enough to tackle one of the greatest possible challenges.
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You’re a what?! Why job titles matter

I have a relationship manager at the bank. I wonder what relationship he’s managing. Is that unfair? Here’s a bank trying to do better. The problem with their monthly courtesy call is that it is content-free.
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IKEA gets people talking... again

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great recent campaigns.
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Heineken fuelled karaoke reaches millions

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great recent campaigns.
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