Blog post

A lesson from Allianz on how to market ‘boring’ products

This week, he highlights this clever catalogue revamp from insurance provider Allianz, which teaches us a thing or two...
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Golden brands of 1993

'Right from the beginning, I said I wanted to be more famous than Persil Automatic,' said Victoria Beckham. In 1993, she joined three other unknowns to form The Spice Girls.
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Good news, bad news and plain pointless advertising

Most advertising is not downright dishonest, or even deliberately misleading. Some of it is just plain pointless.
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Why Clare Baker is helping Sky Badger

We caught up with Clare, marketing director at Absolute Radio, to get her thoughts on supporting Sky Badger.
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Distinctive products and avoiding zombie and cannibal hordes

One of the things I’ve learnt about surviving a catastrophe is that groups of things that look and act the same...
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Taking his daughter's name

You may not know the name Emil Jellinek but it is highly likely that you know the name of his daughter.
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Pro bono designs support Global Tiger Day

July 29th was Global Tiger Day. So we are highlighting the important issue of the rapidly diminishing wild tiger population...
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Experiential marketing highlights at Comic-Con

This week, the array of brand experiences at San Diego’s Comic-Con hit his inner-nerd’s soft spot.  
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Advice to the incoming CEO of Tesco

Well I can tell you one person who’s celebrating the appointment of Dave Lewis as CEO of Tesco – me.
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Five ideas to help charities and the environment this summer

As charity experts we care about our surroundings and the environment, even when we go on summer holidays. And we always like to learn. Some of us have children, like Giles our managing director, and others not, like myself.
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