The Nordics have experienced a wellspring of creativity, innovation, and technology over the past decades.

Joss Davidge is always on the lookout for creative experiential marketing.This week: Mercedes-Benz’s music art mash-up.

A woman in an airline uniform sits in a bar by herself watched by a man a few tables away.  Eventually he goes up to her and thinking he has a cute chat up line, says ‘Are you with the world’s favourite airline?’

Markets are conversations. That’s what the Cluetrain Manifesto proclaimed confidently back in 1997.

Orson Welles knew the studio didn’t want him to direct the picture. He was brilliant but difficult. That was why he couldn’t get any work in America.

We caught up with Jerry, chief executive of ABC UK and president of the IFABC, to get his thoughts on our marketing for good initiative and his work supporting 3FF.

Developing greater empathy for people with physical and mental disabilities is a key to unlocking tremendous social value. Playing Wheelchair Laser Tag can’t replace other types of disability education, but it is a great place to start.

The challenge we have in the connection economy spaces is that some people persist in acting like it belongs...

Social media listening is a powerful addition to a brand’s strategic toolkit, providing insights that can add value throughout the organisation.

What would Scotland look like without advertising? Our streets would be less colourful, certainly...