Blog post

How marketers can help refugees StepUp and out of poverty

The International Refugee Trust (IRT) is a small international development charity that has been working on a promising set of solutions.
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Nike’s pop-up tennis court in Manhattan

This week Joss Davidge, Managing Partner of BEcause, has spotted Nike’s premium tennis experience in Manhattan.
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Social, digital and mobile in China 2014

With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult. Fortunately, We Are Social‘s new report will help to demystify things.
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Golden brands of 1975

It was a good year for Charlies. As Charlie Chaplin was knighted by the Queen, British women were dousing themselves...
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PUMA’s football match at Grand Central Station

The World Cup may feel very much like a distant memory now, but there are still plenty of experiential going on.
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How your marketing can give a road map to people in need

Five years ago a woman was walking home from work, looked up and saw someone at the top of a bridge about to jump. She immediately began talking to the stranger and tried to convince him it was worth continuing with life.
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Raise me up

Events at the Commonwealth Games recently have demonstrated again how big a role sporting events play...
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Just leave me to do my work!

I need a sales rep (or ten) to do the selling so I can do my work. And investors to put up the money so I can do my work.
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Why Lua Cooper is working with the Octavia Foundation

We caught up with Lua, marketing manager at Active International, to get her thoughts on supporting the Octavia Foundation.
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Big Bang marketing

Grabber of a headline but probably not what you think. I was running a strategy session in New York last week...
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