Dr. Pepper once asked ‘What the worst that could happen?’. A question which Pepsi has apparently found the answer to.

It's been tough, but we've finally whittled down our shortlist for this year's Excellence Awards. Competition was fierce and sparked intense debate amongst our panel of judges. So... are you one of the chosen few?

The 4 P's- product, peers, passion and play.

The smart use of social media to not only build brand image but also to sell more stuff.

Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing.

I want to tell you a story ….well actually I don’t, but I wanted to get your attention. Brand storytelling is undoubtedly ‘hot’ in marketing at the moment, and it seems everyone wants to jump on the bandwagon, and everything is a story.

When it comes to leaders there are a few names that regularly crop up.

It’s rare to talk about marketing without hearing the phrase ‘brand purpose’.

There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.

What women watch on YouTube goes well beyond the realms of beauty and parenting.