Think piece
Deon Newman explores digitalisation and the Internet of Things
Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8 to simplify the road to digital and the Internet of Things.
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Out of intense complexities, intense simplicities must emerge
Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev
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Fair & humane media reporting on migration
We're supporting People & Planet's campaign to end the negative portrayal of migrants in the press.
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The BE Police
Ask someone if they know what ‘nudge’ means, and they’re increasingly likely to answer ‘yes’. ‘
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Fantastic and interactive, 3D and intelligent...
AR marketing has become a $120 billion creative industry
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What marketers need to know about the power of Saudi Arabia's new fleet of female drivers
When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers...
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6 misconceptions about challenger brands
Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing?
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MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners
Ninth edition of the awards programme took place against a backdrop...
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