Think piece

Deon Newman explores digitalisation and the Internet of Things

Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8  to simplify the road to digital and the Internet of Things.
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Out of intense complexities, intense simplicities must emerge

Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev
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Branding for Brexit

Brexit is a huge event challenging Britain’s sense of identity.
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Fair & humane media reporting on migration

We're supporting People & Planet's campaign to end the negative portrayal of migrants in the press.
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The BE Police

Ask someone if they know what ‘nudge’ means, and they’re increasingly likely to answer ‘yes’. ‘
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Fantastic and interactive, 3D and intelligent...

AR marketing has become a $120 billion creative industry
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What marketers need to know about the power of Saudi Arabia's new fleet of female drivers

When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers...
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6 misconceptions about challenger brands

Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing? 
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Brand America

What does "America First" mean for the American brand?
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MENA Effie Awards Announces Exceptional Roll-Call of 2017 Winners

Ninth edition of the awards programme took place against a backdrop...  
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