Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who receives marketing...

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to...

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing...

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different perspectives...

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head...

“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change...